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Degroof Petercam Foundation

Better and Degroof Petercam

Through the Gingo Foundation, the first platform for collaborative philanthropy, Degroof Petercam is co-founding Better, a digital subscription to philanthropy aimed at young professionals.

Because millennials are certainly no less altruistic than previous generations, they too realize that our society is facing major challenges and would like to do their bit. But until now they did not have the appropriate tools to do so. And Better is changing that.

Better boosts philanthropy in three ways: with a new audience, with a new approach and with statistical data.

Marie Logé, co-founder Better

Partners speaking

Marie Logé

Co-founder Better

Better breaks through the often rather old-fashioned image of philanthropy. So no rigid structures and cumbersome procedures, or dated communication. Thus, the platform is committed to an approach that makes philanthropy as sharp as a startup. And that includes digital tools, simple automated processes and engaging communication. That way Better speaks the language of the younger generation. Our goal is to get those who don't yet make donations excited about philanthropy. And that by offering them a solution that fits them seamlessly.

Silvia Steisel

Director Degroof Petercam Foundation

Gingo was created to boost philanthropy. But donating to a cause close to your heart is not so obvious; you first have to choose an appropriate organization. After you are convinced that it can be trusted and will put your gift to good use, you then have to think about effectively transferring money. Because most people have a lot on their minds, that's where things tend to go wrong. With Gingo, we've already overcome many of these obstacles. With Better, we are taking that a step further and are ready to get the next generation excited as well.