In 2020, it was decided to take Gingo a step further. We had the ambition to transform our digital start-up into a 'Tech 4 good' but always at the service of philanthropy. With that in mind, we hired a new team, bet on advanced technology based on artificial intelligence, and tinkered with the concept.
And gingo.community became Better.
Today, Marie Logé and Thomas Carton de Wiart, two young entrepreneurs determined to put technology forward to make an impact in social and environmental matters, are taking up the torch. You will learn more about this transformation in this article.
Interview with Silvia Steisel, co-founder of gingo.community and director of the Degroof Petercam Foundation, and Marie Logé, co-founder of Better.
What was the philosophy behind Gingo and how did it evolve?
Silvia Steisel: Gingo was founded to boost philanthropy and prove that anyone can be a philanthropist. After all, many people want to! But donating to a cause close to your heart is not so obvious: you first have to choose a suitable organization. After you are convinced that it can be trusted and will make good use of your gift, you must think about effectively transferring money. Because most people have a lot on their minds, that's where things tend to go wrong. Gingo has eliminated many of these obstacles by, on the one hand, making donating easy, fun, and transparent. And on the other hand, by working with a shallow threshold. You can donate as little as one euro.
The philanthropic landscape has evolved six years later, and the technologies dedicated to gifts have significantly progressed. But there is still the constraint of time, information, trust, and motivation. Joining a project that genuinely resonates with you is the key to becoming - and remaining - a philanthropist. Our ambition? We want to boost philanthropy and bring as many benefactors on board as possible. That's the guiding principle in every project. It entails making philanthropy discovered, loved, and more accessible. With this vision, we were also perfectly in tune with Marie Logé and Thomas Carton de Wiart.
Marie Logé: In Belgium, more and more donors make modest gifts. However, this trend does not affect certain groups, such as young people (More information is only available in Dutch or French; check Barometer van de Filantropie or Baromètre de la philantrophie). We hypothesize that young people don't know about the thousands of associations, and they have no affinity with classic philanthropy. So they don't know how to get started. I should rather say that we didn't know how to start. Because their problem was also ours, like them, we wanted to do our part and help find solutions to social challenges. Initially, we didn't have the right tools to do that. Until we put our heads together and found the answer: a digital solidarity subscription, it is the first subscription of its kind in Europe.